Why Some of Our Products Aren't Showing on Google — And What We're Doing About It

michellepick5andpr
5 days ago
3 min read

If you've ever searched for one of our practitioner-grade supplements on Google and couldn't find it, you're not alone — and you deserve an honest explanation. We're a store with over 1,700 products curated by Michelle Tonkin ND and Melissa Tonkin CNC, and making sure every single one of those products is findable on search engines is an ongoing process. Here's what's happening, what it means, and what you can do right now to find what you need.

How Google Indexes a Website (The Short Version)

Google uses automated programs called crawlers to discover and read web pages. After a crawler visits a page, Google decides whether to add it to its index — the giant database that powers search results. This process has three stages that product pages can get stuck in:

Unknown to Google: Google hasn't discovered the page yet — usually because no other pages link to it.
Crawled – currently not indexed: Google visited the page but decided not to include it in search results, often due to thin or duplicate content.
Discovered – currently not indexed: Google knows the page exists but hasn't crawled it yet due to crawl budget or content-quality signals.

For a large store like ours, all three situations can occur — especially for newer products or products that don't yet have many other pages linking to them.

What We're Actively Doing to Fix This

1. Adding Internal Links Across the Site

One of the most powerful ways to help Google find a product page is to link to it from other pages. When our Shop page, category pages, homepage sections, and blog posts all point to a specific product, Google's crawlers follow those links and discover the page faster. We're systematically adding internal links throughout the site.

For example, our Kyolic Aged Garlic Extract Formula 200 for cardiovascular support, Culturelle for Kids (30 Packets), and our Liposomal NAD+ 500mg capsules are bestsellers that now appear more prominently across our site.

2. Making Every Product Description Unique

Google deprioritizes pages with near-identical content. We carry multiple sizes and formats of many popular supplements. If both product pages had the exact same description, Google might skip indexing one. We've recently updated descriptions across all affected product pages to highlight what makes each format, size, or packaging unique — so every URL earns its place in the Google index independently.

3. Confirming Our Site Is Open to Google

We've verified that our site-wide indexing is fully enabled, no products are password-protected, and no pages are returning access errors. Our site is wide open for Google to crawl and index.

4. Requesting Indexing for Key Products

Google's Search Console lets you manually request that a specific URL be crawled and considered for indexing. For products that have been crawled but not yet indexed, we're submitting those URLs for review. This is especially useful for pages that are unique and high-quality but haven't yet been prioritized in Google's crawl queue.

Finding Products Right Now — Even Before Google Catches Up

Use the search bar at the top of our shop — type the brand name, ingredient, or health concern.
Browse by health category: gut health, immune support, hormones, Lyme disease, thyroid, and more.
Book a free 10-minute consultation with Michelle or Melissa — they'll point you to exactly the right formula.

The Bottom Line

SEO for a 1,700+ product supplement store is a marathon, not a sprint. We've made meaningful progress: every product now has a unique, detailed description; our indexing is confirmed open; and we're actively building the internal link structure that helps Google discover the full breadth of what we offer. If you ever can't find a product via Google, search directly on our site or reach out — we're here to help.

— Michelle Tonkin ND & Melissa Tonkin CNC | Healthy Solutions For All

This content was generated by AI.